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Bancassurance in Asia: Prospects & Challenges

Bancassurance in Asia: Prospects & Challenges

Bancassurance in Asia Bancassurance is the alternative distribution channel for insurance products where a strategic business relationship is formed between a bank and an insurance company with a view to making use of the bank’s sales channels as well as customer bases for the selling of insurance products to the bank’s customers. Though the concept of Bancassurance is fresh in Bangladeshi financial services market, it has, since its advent back in 1980, gained the enormous success in the USA, UK,…

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